PROGRAMMING METHODS

RETAILING

MKTG 3326

Fall Semester 2001

Course Prerequisites: MKT 3324

Time of Class: 1:00 to 1:50 M W F

Course Description: This is an advanced level survey course. It includes topics typically covered in other courses, such as marketing, managerial accounting, management, etc., as these specifically relate to the retail environment. This course will present an overview of retailing, largely concentrating on the USA. Students will learn different retailing strategies and management considerations. Value added through customer service will be stressed, as will the exploding world of non-store retailing, including catalogs, infomercials, and e-retailing.

Course Objectives: 1. Students shall integrate materials from previous courses in marketing, management, and accounting as they apply to the retail setting.
2. Students shall demonstrate a working knowledge of certain marketing, management, and accounting concepts that are unique to the retailing field.

3. Students will demonstrate a mastery understanding level of certain retailing concepts through the creation of a term paper.

Text(s): Retailing Management, 4^th Ed., by Levy & Weitz. Published by Irwin McGraw-Hill, (2001).

Other Materials: Two 3.5" diskettes for use in the course.

Grading Methods:
Exams

Term Paper

Participation/attendance

50% of final grade

40% of final grade

10% of final grade

A

90-100%

B

80-89%

C

70-79%

D

60-69%

F

0-59%

TEST POLICY:

Make-up exams will be given only for documented (on letterhead), approved absences. See ATTENDANCE POLICY. Make up exams are administered only to students who have received approval from the professor prior to the test date. The make-up exam must be taken within one week of the student's return to class. Make-ups are different from exams given in class. A grade of zero will be assigned for an exam missed due to an unexcused absence.

Class Procedure and Requirements: CLASSROOM ADMINISTRATION

Students are expected to:

1. Punctually attend all scheduled classes. Students who arrive at class after roll call will be counted absent. See attendance policy.

2. Be responsible for all instructions and assignments given in class.

3. Read the textbook material before the lecture covering that material. This leads to a better understanding of the lecture as well as the opportunity to ask intelligent questions.

4. Hand in assignments on the assigned due date during roll call.

5. No cell phones, beepers, or the like shall be operable during the student’s attendance at class.

General Supports: N/A

Daily Assignments: First day of class: August 20

Deadline for adding course August 27

Deadline to process administrative drops August 27

Holiday September 3

Mid-term grades due October 5

Last day to drop a course October 12 without academic penalty

Last day to withdraw October 12 without academic penalty

Holiday November 12
Thanksgiving break November 21-25

Classes end December 4

Dead day December 5

Final Examination December 6; 2 PM

Proposed Schedule

Week of Topic Prepare

8/20 Introduction; Store-based retailing Ch 1 & 2

8/27 Non-store retailing; e-commerce Ch 3

9/3 Demographics and psychographics Paper topic due Ch 4

9/10 Customer buying behavior; First Test Ch 5

9/17 Retail strategy, marketing warfare or games? Ch 6

9/24 Financial strategy and locations Paper sources due Ch 7 & 8

10/1 Enrichment exercises ----

10/8 Site selection Ch 9

10/15 Human resource management Ch 10

10/22 Product and information flows; retail selling Second Test Ch 11

10/29 Product assortment Ch 12

11/5 Buying Paper Due Ch 13 & 14

11/12 Pricing and promotion Ch 15 & 16

11/19 Store management Ch 17

11/26 Store layout; customer service; student presentations Ch 18 & 19

Third Test

12/2 Continue student presentations; review

12/6 Final Exam

Additional Services: AMERICANS WITH DISABILITIES ACT: Any student whose disabilities fall within ADA must inform the instructor at the beginning of the term of any special needs or equipment necessary to accomplish the requirements for this course.

Attendance Policy: 1. Students who arrive after attendance is taken will be marked absent.
2. Attendance is mandatory. If a student misses a class, s/he is still responsible for materials and information covered in that class.

3. Excused absences: Excused absences have the following characteristics:

a. Professor was informed prior to the absence.

b. Professor determines that the absence is excused.

c. Absence is of one of the following types:

1. Participation in a documented official university function that does not permit the student’s class attendance (e.g., athletic events, field trips, etc.)

2. Severe illness (this does not include scheduled medical appointments nor driving someone else to doctor), a hospital stay, or a doctor's excuse saying that it is impossible for student to attend class(es)

3. Death of immediate family member (grandparent, parent, sibling, or child)

4. Appearance in court (if mandatory)

5. Personal situations that are approved by the professor in advance of the time the student is to be absent.

d. Written documentation (on letterhead) must be provided at the first class session after the student’s return to classes.

Incomplete Work Policy: Any incomplete work at the end of the term will not be accepted unless the student can provide acceptable and clear documentation prior to grades being submitted to the Registrar.

Cheating Policy: If you are caught cheating, you will get a course grade of "F".

Other Information: 1. Each student will be required to prepare a term paper. This will be an academic work on a specific retailing topic approved by the instructor. Student papers will be presented to the class during the last two weeks of the semester. More details on acceptable topics will be forthcoming.
2. Lecture and discussion topics may overlap with textual topics or they may be quite independent of the text. Students will be responsible for BOTH text and lecture materials. Both will be covered on exams.

3. Late papers will not be accepted without special permission.

4. Voluntary participation in continuing research may be available for students as an extra credit activity.

5. Midterm grades are temporary and advisory only, since they are based on the completed small fraction of the semester’s graded work. There is no implied guarantee that midterm grades will be in any way predictive of the final course grade.


Course Prerequisites:	MKT 3324

Time of Class:	1:00 to 1:50 M W F

Course Description:	This is an advanced level survey course. It includes topics typically covered in other courses, such as marketing, managerial accounting, management, etc., as these specifically relate to the retail environment. This course will present an overview of retailing, largely concentrating on the USA. Students will learn different retailing strategies and management considerations. Value added through customer service will be stressed, as will the exploding world of non-store retailing, including catalogs, infomercials, and e-retailing.

Course Objectives:	1. Students shall integrate materials from previous courses in marketing, management, and accounting as they apply to the retail setting. 2. Students shall demonstrate a working knowledge of certain marketing, management, and accounting concepts that are unique to the retailing field. 3. Students will demonstrate a mastery understanding level of certain retailing concepts through the creation of a term paper.

Text(s):	Retailing Management, 4^th Ed., by Levy & Weitz. Published by Irwin McGraw-Hill, (2001).

Other Materials:	Two 3.5" diskettes for use in the course.

Grading Methods:	Exams Term Paper Participation/attendance	50% of final grade 40% of final grade 10% of final grade

	A	90-100%
	B	80-89%
	C	70-79%
	D	60-69%
	F	0-59%

	TEST POLICY: Make-up exams will be given only for documented (on letterhead), approved absences. See ATTENDANCE POLICY. Make up exams are administered only to students who have received approval from the professor prior to the test date. The make-up exam must be taken within one week of the student's return to class. Make-ups are different from exams given in class. A grade of zero will be assigned for an exam missed due to an unexcused absence.

Class Procedure and Requirements:	CLASSROOM ADMINISTRATION Students are expected to: 1. Punctually attend all scheduled classes. Students who arrive at class after roll call will be counted absent. See attendance policy. 2. Be responsible for all instructions and assignments given in class. 3. Read the textbook material before the lecture covering that material. This leads to a better understanding of the lecture as well as the opportunity to ask intelligent questions. 4. Hand in assignments on the assigned due date during roll call. 5. No cell phones, beepers, or the like shall be operable during the student’s attendance at class.

General Supports:	N/A

Daily Assignments:	First day of class: August 20
	Deadline for adding course August 27
	Deadline to process administrative drops August 27
	Holiday September 3
	Mid-term grades due October 5
	Last day to drop a course October 12 without academic penalty
	Last day to withdraw October 12 without academic penalty
	Holiday November 12 Thanksgiving break November 21-25
	Classes end December 4
	Dead day December 5
	Final Examination December 6; 2 PM
	Proposed Schedule Week of Topic Prepare 8/20 Introduction; Store-based retailing Ch 1 & 2 8/27 Non-store retailing; e-commerce Ch 3 9/3 Demographics and psychographics Paper topic due Ch 4 9/10 Customer buying behavior; First Test Ch 5 9/17 Retail strategy, marketing warfare or games? Ch 6 9/24 Financial strategy and locations Paper sources due Ch 7 & 8 10/1 Enrichment exercises ---- 10/8 Site selection Ch 9 10/15 Human resource management Ch 10 10/22 Product and information flows; retail selling Second Test Ch 11 10/29 Product assortment Ch 12 11/5 Buying Paper Due Ch 13 & 14 11/12 Pricing and promotion Ch 15 & 16 11/19 Store management Ch 17 11/26 Store layout; customer service; student presentations Ch 18 & 19 Third Test 12/2 Continue student presentations; review 12/6 Final Exam
Additional Services:	AMERICANS WITH DISABILITIES ACT: Any student whose disabilities fall within ADA must inform the instructor at the beginning of the term of any special needs or equipment necessary to accomplish the requirements for this course.

Attendance Policy:	1. Students who arrive after attendance is taken will be marked absent. 2. Attendance is mandatory. If a student misses a class, s/he is still responsible for materials and information covered in that class. 3. Excused absences: Excused absences have the following characteristics: a. Professor was informed prior to the absence. b. Professor determines that the absence is excused. c. Absence is of one of the following types: 1. Participation in a documented official university function that does not permit the student’s class attendance (e.g., athletic events, field trips, etc.) 2. Severe illness (this does not include scheduled medical appointments nor driving someone else to doctor), a hospital stay, or a doctor's excuse saying that it is impossible for student to attend class(es) 3. Death of immediate family member (grandparent, parent, sibling, or child) 4. Appearance in court (if mandatory) 5. Personal situations that are approved by the professor in advance of the time the student is to be absent. d. Written documentation (on letterhead) must be provided at the first class session after the student’s return to classes.

Incomplete Work Policy:	Any incomplete work at the end of the term will not be accepted unless the student can provide acceptable and clear documentation prior to grades being submitted to the Registrar.

Cheating Policy:	If you are caught cheating, you will get a course grade of "F".

Other Information:	1. Each student will be required to prepare a term paper. This will be an academic work on a specific retailing topic approved by the instructor. Student papers will be presented to the class during the last two weeks of the semester. More details on acceptable topics will be forthcoming. 2. Lecture and discussion topics may overlap with textual topics or they may be quite independent of the text. Students will be responsible for BOTH text and lecture materials. Both will be covered on exams. 3. Late papers will not be accepted without special permission. 4. Voluntary participation in continuing research may be available for students as an extra credit activity. 5. Midterm grades are temporary and advisory only, since they are based on the completed small fraction of the semester’s graded work. There is no implied guarantee that midterm grades will be in any way predictive of the final course grade.